The Clarendon is now a fancy hotel and restaurant

The team behind the trendy 64 Degrees restaurants and Artist Residence Hotels in Brighton and Penzance have brought their quirky formula to Pimlico with a total rehabilitation of what was The Clarendon on Cambridge Street. Hoteliers Justin Salisbury and Charlotte Newey were looking to open a London branch in the East End but saw the Cambridge Street site and, as they calculated the viability of a Pimlico location, saw that the geography, transport links and demographics made a lot of sense. It doesn’t hurt that there’s nowhere quite like it in the area.

Charlotte took me for a quick tour of the building and explained the whys and wherefores: